International arrivals rise 11.1 per cent as 1.5 million visitors spend nearly R26 billion, accounting for a quarter of South Africa’s tourism revenue…reports Africa Daily Newsdesk
The Western Cape’s tourism sector recorded strong growth in 2025, with 1.5 million international visitors spending nearly R26 billion, accounting for a quarter of South Africa’s total international tourism revenue.
New data released by South African Tourism showed international arrivals to the province rose by 11.1 per cent, reinforcing its position as one of Africa’s leading travel destinations.
Provincial authorities said the growth is translating into tangible economic gains, with tourism continuing to support job creation in a region that maintains the lowest unemployment rate in the country.
Western Cape Minister of Agriculture, Economic Development and Tourism, Ivan Meyer, said the figures reflect a sector expanding with purpose.
“The Western Cape’s tourism performance in 2025 confirms that our province remains a top choice for both international and domestic travellers. We are building a tourism economy that creates jobs, supports communities and protects our natural heritage,” he said.
The United Kingdom and Germany remained the province’s largest international source markets in 2025, highlighting its continued appeal among long haul travellers.
Domestic tourism also showed strong recovery, with approximately four million overnight trips recorded during the year, marking a 15.4 per cent increase. The Western Cape also posted the highest average domestic spend per overnight trip in South Africa, at R3,172, underscoring its ability to attract higher value visitors despite economic pressures.
The province’s tourism sector also earned recognition at the WTM Africa Responsible Tourism Awards, reflecting a continued focus on sustainable and inclusive growth.
Among the winners, V&A Waterfront Academy and Table Mountain Aerial Cableway Company received Gold Awards for excellence in skills development, environmental management and inclusive economic impact. Unexplored Cape Townsecured a Silver Award for its community driven tourism experiences, while the Cape Tourist Guides Association was named “One to Watch” for promoting ethical guiding standards. Township & Village was also recognised for its community focused tourism model.
“These award winners show what is possible when tourism benefits local people as much as visitors,” Meyer said.
Despite rising domestic travel volumes nationally, per trip spending remains under pressure. In response, the Western Cape Government is refining its tourism strategy to strengthen resilience and maximise returns by promoting value for money travel, encouraging visitors to explore more regions across the province, and supporting responsible tourism practices that create jobs and protect cultural and natural assets.
“Our approach is clear,” Meyer said. “Tourism must work for the people of the Western Cape. By combining strong demand, responsible leadership and targeted support, we are ensuring that tourism growth delivers lasting value for our communities.”
