South Africa wants better air links and faster visa processing to boost international arrivals. The country aims to attract 15 million visitors annually by 2030…reports Africa Daily News Desk
South Africa is looking to strengthen international air connectivity and streamline visa procedures to unlock the tourism sector’s economic potential, Tourism Minister Patricia de Lille said on Wednesday.
Speaking at the Tourism Leadership Conference organised by the Tourism Business Council of South Africa (TBCSA) at Sun City Resort in the North West Province, de Lille stressed the importance of public-private partnerships in addressing long-standing barriers to tourism growth.
The minister outlined the government’s Tourism Growth Partnership Plan, a joint initiative aimed at expanding direct air routes, simplifying visa regulations, strengthening international destination marketing, diversifying tourism offerings and increasing participation among historically marginalised communities.
South Africa has set a target of attracting 15 million international visitors annually by 2030. However, de Lille said visitor numbers alone would not determine the sector’s success. Job creation, the growth of small, medium and micro-enterprises (SMMEs), economic benefits for rural communities and greater inclusivity would also be crucial measures of progress.
TBCSA Chairperson Jerry Mabena echoed the call for reforms, urging policymakers to create an investment-friendly environment alongside improvements to physical infrastructure.
Mabena highlighted the challenges faced by rural tourism businesses, stressing the need for better market access, suitable financing models and reliable basic services. Well-maintained roads, dependable water supplies and stable electricity networks are essential for rural enterprises to participate more effectively in the sector’s growth, he said.
Adding an international perspective, Najib Balala, executive vice-president of the World Travel & Tourism Council (WTTC), called on South Africa to improve regional transport connectivity across air, rail and road networks.
Balala also urged authorities to modernise visa policies to strengthen the country’s competitiveness in the global tourism market.
The discussions highlighted the need for coordinated action between the government and private sector to remove structural barriers, attract investment and ensure tourism growth delivers wider economic benefits.
South Africa’s tourism strategy aims to combine increased international arrivals with stronger local participation, improved infrastructure and expanded economic opportunities for communities across the country.
